Meowdoku Ads: Six Months Old, 15,210 Creatives a Month

Meowdoku: Brain Puzzle Games (Oakever Games) launched on April 25, 2026. Six months later it has passed 31 million cumulative downloads, and its October ledger reads like a publisher several years older: 15,210 ad creatives and 41,002 ad plans in delivery across 192 markets, carrying an estimated 4.45 billion lifecycle exposures, with 4,770 creatives — 31.4% of the month — flagged as re-approved masters. October's story is the factory maturing: creative intake up 25.5% while active delivery narrowed from an 18,742-plan peak to a roughly 11,400-plan base, the Meta family reclaimed the network mix from Admob, and Japan — 14.7% of plan coverage — quietly holds the largest single-country commitment in the account: 4,762 Japan-only plans.

Data Scope

All delivery figures come from CreativeScope monitoring for October 1 - October 31, 2026 (Asia/Shanghai timezone); September references use the September 1 - 30 window. A creative is a distinct ad asset (game + material, counted once); an ad plan is one channel-market-language delivery configuration, so plan counts overstate unique creative volume by design. Market shares describe overlapping target-country coverage on the plan list and do not represent country-level exposure, spend, or user preference. Exposure figures are global lifecycle estimates attached to creatives active in the window — a stock metric that accumulates across the creative's lifetime, not an October-incremental count. Store figures (31,686,599 cumulative downloads; public label "10M+") reflect a monitoring snapshot, not a period increment.

Intake Up, Delivery Narrowed

The month's central tension sits between two curves. Distinct creative volume kept climbing: 12,118 in September became 15,210 in October, a 25.5% jump, and the strongest days concentrated at the month's end — Oct 31 alone shipped 1,775 new creatives and 1,862 new plans, after 785 creatives on Oct 30 and 377 on Oct 29. But the delivery base moved the other way. Daily active plans opened the month at 18,742 (the Oct 3 peak, the highest reading we have recorded for this account), slid for three weeks to 10,104 on Oct 27, and closed at 11,435. More stock, less simultaneous shelf space.

The shape reads as inventory building. A 31.4% reuse rate — 4,770 of the month's creatives are re-approved masters — means the factory is not only producing; it is re-certifying assets that worked and pushing them back into rotation even as the simultaneous plan count thins. When a young account raises intake while narrowing active delivery, the usual interpretation is preparation: a bench of tested masters waiting for the next delivery push — and the month-end surge (1,775 new creatives on Oct 31, the month's biggest day) suggests that push is already underway.

The Network Rotation: Meta Back on Top

The platform mix rotated hard in October. Admob, September's leader at 44.0% of plans, fell to 34.4% (14,092 plans) — still the largest non-Meta surface, but ceding nine and a half points. The Meta family filled the space: Facebook, Instagram and Threads each rose from 33.5% to 44.4% of the plan list (Facebook at 18,221 plans), with Audience Network close behind at 42.9%. YouTube eased from 14.4% to 10.8%, Messenger from 14.8% to 7.5%. And in a category where some rivals now run a third of their plans on TikTok, Meowdoku's TikTok presence does not crack either month's top-ten platform list — this factory ships almost nothing to the short-video network.

Head Assets: A Graded Curriculum, Not Stunts

The account's heaviest asset is a lesson, not a gag. A creator explains the core loop in plain language while the board fills the lower frame, then plays out a solve. The second-ranked creative follows the same grammar: a 55.9-second Japanese teaching video (first seen May 25, still delivering in October) that walks an 8x8 lesson board step by step under the hook "IQ130以上の人だけが解けるのか？" — only people over IQ 130 can solve this — with the store-style description "A pure logic puzzle blending Sudoku & Minesweeper! Find every cat's territory." Both run on Admob + YouTube; both are reused masters with long delivery lives (the Japanese lesson has been in rotation for five months).

That is the factory's first tier — but it is bigger than two assets, and it is organized like courseware. The same cat-logic lesson ships at every board size and in every launch language: a 27.5-second 4x4 starter on a black background ("Two cats cannot sit next to each other." — a hand marks the eliminations with a pencil), the 55.9-second 8x8 Japanese lesson above, and a 37.3-second 11x11 advanced board for Japanese audiences ("IQ130以上の人だけが解ける？" — only people over IQ 130 can solve this) that teaches X-mark elimination on a 121-tile grid.

Between them sits a 39.8-second English street-challenge cut that cold-opens on "ONLY IQ≥130 CAN SOLVE IT?" before resolving into a 6x6 solve, and a 54.0-second English explainer ("Can you find ALL the kitties?") that walks the three rule chips — 1 Cat per color / 1 Cat per column & row / Cats cannot touch — before a full solve. One concept, graded by difficulty, localized by market: this is a curriculum, and it is why the account's exposure concentrates on assets that look like tutorials.

The second tier is clone families: the strongest rule-demo hooks, re-cut dozens of times. The largest October cluster is a 43.0-second English demo ("No cat can sit next to another cat" — a dashed selection border shows why the two cats may not touch) running as a 98-variant family at ~31.9M exposures. Where the curriculum earns attention honestly, the clones feed the Meta volume lanes — 44.4% of plans each — where creative freshness, not depth, is the currency. One tier teaches, one tier fills.

Markets: The Japan Anchor

Coverage spans 192 markets, but the head of the table is a set of shallow shares over deep commitments. Japan covers 14.7% of plans (6,028) — yet 4,762 of those plans target Japan alone, a 79% exclusive rate that makes Japan the account's deepest single-country layer by a factor of nearly two. The US follows (4,862 covering, 2,472 exclusive, 51%), then Germany (4,268 / 2,150), Canada (4,128 / 2,157), Great Britain (4,195 / 1,954), France (4,014 / 1,687), Australia (3,023 / 1,336), Spain (2,869 / 862), the Netherlands (2,494 / 713) and Italy (2,133 / 940). Every Tier-1 market gets a dedicated plan family; the remaining 180-plus markets share broad configurations.

The month-over-month read is subtle: Japan's coverage share fell from 18.2% to 14.7%, but its plan count barely moved (6,340 → 6,028) and its exclusive block held (4,723 → 4,762). Japan did not shrink — the rest of the world grew around it. October's incremental plans went to global broad configurations while the Japanese-language commitment sat still, which is what a stable, saturated core market looks like in plan-list terms.

CreativeScope Take

Meowdoku's October shows how fast a modern puzzle factory ramps: six months from launch to a 15,210-creative month, a 41,002-plan list across 192 markets, and a 31.4% reuse rate that says the account already knows which of its assets deserve re-certification. The October tension — intake up, active delivery narrowed — is the part that matters for UA planners: factories now outrun their own distribution, and the telling signal is not the volume but the gap between stock and shelf space. Watch the Meta rotation (Admob down nine points in a month) and the Japan anchor (79% of its plans Japan-only) as the two structural commitments this account is unlikely to unwind. And note what is absent: no TikTok to speak of, no stunt creative, no hook-product gap — just a logic game taught, cloned, and redistributed at industrial pace.

Frequently Asked Questions

What is Meowdoku: Brain Puzzle Games?

A cat-themed logic puzzle blending Sudoku and Minesweeper mechanics, by Oakever Games, released April 25, 2026. Monitoring shows 31,686,599 cumulative downloads (public label "10M+").

How big is its October ad operation?

15,210 ad creatives and 41,002 ad plans across 192 markets in the Oct 1 - 31 window, with 4,770 creatives (31.4%) flagged as re-used masters and an estimated 4.45 billion lifecycle exposures attached to the window's creatives.

Which networks does it use?

A Meta-family-first mix: Facebook, Instagram and Threads at 44.4% of plans each, Audience Network 42.9%, Admob 34.4% (down from 44.0% in September), YouTube 10.8%, Unity 8.1%, Messenger 7.5%. TikTok does not appear in either month's top-ten platforms.

Why is Japan so prominent?

Japan holds 6,028 of October's plans and 4,762 of them target Japan alone — a 79% exclusive rate, the deepest single-country commitment in the account, served by long-running Japanese-language teaching creatives.

Creative Breakdown · Meowdoku: Brain Puzzle Games · Window: Oct 1 - Oct 31, 2026 · Data: CreativeScope monitoring