Dumpling Surprise Ads: Inside the ASMR Unboxing Clone Rush
Thu Nguyen's unbox-ASMR title ran 233 creatives and 308 ad plans across 49 markets in 30 days, and about nine in ten units of estimated exposure sit on just two YouTube videos.
Emma LeeMobile game creative intelligence, written down
Data reports, creative teardowns and UA notes — from what advertisers are actually running. For teams that build ad creative.
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Word Tiles Ads: Sold as Calm, Delivered as an Ad Break
Daniel Brooks
Last Asylum: Plague Ads: The Rats Never Take a Day Off
Daniel Brooks
Sand Blocks Ads: The Sand Was Never the Point
Rollic's sand-sorting puzzle runs one caption - Pull the sand. - on a strict Friday production line, and keeps nearly 80% of its exclusive plans in a single market. What the ad is really selling.
Maya Chen
Puzzle's Arms Race Is Editing One Skeleton
Six puzzle games, one shared layout: canvas, five slots, color panel. Four edit only the middle band. What each edit costs, and why the last two stay thin.
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