Puzzle's Arms Race Is Editing One Skeleton
Six puzzle games, one shared layout: canvas, five slots, color panel. Four edit only the middle band. What each edit costs, and why the last two stay thin.
Maya ChenMobile game creative intelligence, written down
Data reports, creative teardowns and UA notes — from what advertisers are actually running. For teams that build ad creative.
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Practical analysis of creative testing, campaign iteration and the strategies mobile growth teams can apply.
Supercell Has Completed Its Acquisition of Merge Mansion Maker Metacore
Supercell closed its full acquisition of Metacore on October 19. Thirty days of ad plan data shows the merge game it bought and the ad machine it already runs.
Maya Chen
Merge Ads Are Getting a Plot, Told by Characters Not Actors
Story-led merge ads took 43% of estimated exposure in 60 days while live-action stayed at 3.6%. What 253 creatives say about where the genre is heading.
Daniel Brooks
Merge Puzzle Ads: A Category Leaning on One Title
Merge vs match-3 ad records, Sep 12 to Oct 11: Gossip Harbor buys at giant scale while the category stays small. Plans, format mix and creative patterns.
Emma Lee
The Zero-to-Hero Hook: What Three Strategy Titles Share
A shared copy skeleton runs across Kingshot, Lordrush and Top Force - and zero recorded video transfers. One line sits behind 1,102 plans.
Daniel BrooksNew reports, in your inbox.
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