Action Game Advertising Monthly Report: August 2026

CreativeScope's August 2026 action game ad report: 297.1K active ads, playables up 73.1%, Android and iOS top 20 rankings, creative age, and regional demand.

Daniel Brooks

Creative Strategy Analyst

Published Sep 16, 2026

Updated Sep 16, 2026

CreativeScope's August 2026 monthly report on action game advertising: 297.1K active ads across Android and iOS, the top 20 titles on each store, format mix, creative age structure, and regional demand.

297.1KActive ads, August 2026 (up 4.6% from July's 284.0K)

22.0 daysAverage ad run time (down 2.9 days from July's 24.9)

2.9%Playable share of active ads (up from 1.8% in July)

1. The headline numbers

Active ad volume in the action category grew 13.1K ads month over month, and the enlarged base also turned over faster: average run time fell 2.9 days to 22.0 days.

Metric	August 2026	July 2026	Change
Active ads	297.1K	284.0K	+4.62% (+13.1K)
Average run time	22.0 days	24.9 days	−2.9 days (−11.65%)

2. Format mix: playables grew fastest

All three creative formats increased in volume. Video remained the dominant format at 80.9% of active ads (83.1% in July), images held 16.2%, and playables climbed from 1.8% to 2.9% of the mix.

Format	July 2026	August 2026	Change
Video	235.9K (83.1%)	240.3K (80.9%)	+1.89%
Image	43.1K (15.2%)	48.1K (16.2%)	+11.56%
Playable	5.0K (1.8%)	8.7K (2.9%)	+73.11%

Playable volume grew 73.11% month over month, from 5.0K to 8.7K ads — the largest increase of the three formats.

3. Creative age: 53% of ads were a week old or less

Ads in delivery for seven days or fewer accounted for 53% of active action ads. Ads that had run 30 days or longer made up 18% of the total.

0–7 days53% · 156.6K

8–14 days15% · 45.1K

15–29 days14% · 42.1K

30+ days18% · 53.1K

Share of active action ads by run-time band, August 2026. Bars are scaled to the largest band.

4. Regions: North America ahead of Southeast Asia by 1,745 ads

North America led all regions with 120.8K creatives, just 1,745 ahead of second-place Southeast Asia (119.1K). Western Europe, Central Europe, and South America completed the top five.

North America120.8K

Southeast Asia119.1K

Western Europe97.5K

Central Europe94.6K

South America91.8K

Action creatives by region, August 2026, top five regions shown. Bars are scaled to North America.

All 15 regions

Region	Creatives	Region	Creatives
North America	120.8K	South Asia	65.7K
Southeast Asia	119.1K	Africa	64.4K
Western Europe	97.5K	Australia & New Zealand	59.3K
Central Europe	94.6K	Northern Europe	58.1K
South America	91.8K	Central Asia	43.1K
Southern Europe	86.5K	All other regions	31.5K
Middle East	85.8K
East Asia	83.6K
Eastern Europe	80.1K

5. Android top 20

Mobile Legends: Bang Bang led the Android ranking with 8,683 active ads, 6,234 of them new in August — a 72% refresh ratio — nearly double the count of second-place Honor of Kings (4,375).

#	Game	Publisher	Active ads	New ads
1	Mobile Legends: Bang Bang	MOONTON	8,683	6,234
2	Honor of Kings	Level Infinite	4,375	2,832
3	Brawl Stars	Supercell	3,676	2,186
4	Monkey Mobile Arena	Dumitru Boico	3,474	1,268
5	Escape from Vlogger…	Spaghetti House	2,676	2,611
6	Crawl Path Spark	Jiefu	2,670	2,670
7	Chicken Train	LITE IT LIMITED	2,424	2,310
8	Candy Ball Run – Rolling Game…	hRango	2,413	1,714
9	999SLNepthys	ProsperLink	2,200	2,200
10	Super Bino Go: Adventure…	1SOFT	2,179	943
11	MHA: UNITED SURVIVAL	KLab	2,131	1,932
12	車庫屍搭音–超激爽末日刷怪	Higgs Technology Co., Limited	1,884	1,368
13	Police Pursuit: Burnout Rush!	Kwalee Ltd	1,710	1,102
14	Mythic Survivors	Pixery Bilgi Teknolojileri	1,441	1,409
15	EmeraldSword	KGT Transport	1,424	1,424
16	Chicken Cross – Farm Cross 2	Joker.games	1,407	1,298
17	VV55Quillorn	Dustindev	1,380	1,380
18	Kooply Run™: Play and Create!	KOOPLY	1,356	889
19	Rider – Stunt Bike Racing	Ketchapp	1,322	1,321
20	Sonic Forces: PvP Race	SEGA	1,259	878

Four titles in the Android top 20 — Crawl Path Spark, 999SLNepthys, VV55Quillorn, and Rider – Stunt Bike Racing — launched 99% to 100% of their August active ads as new creatives.

6. iOS top 20

Higgs Technology's 車庫屍搭音 – 阿西道長送你專屬豪禮 led the iOS ranking with 3,366 active ads, 2,743 of them new in August (an 81% refresh ratio). Dicero! followed at 2,212 active ads.

#	Game	Publisher	Active ads	New ads
1	車庫屍搭音 – 阿西道長送你專屬豪禮	HIGGS TECHNOLOGY CO., LIMITED	3,366	2,743
2	Dicero!	HABBY PTE. LTD.	2,212	1,513
3	Brawl Stars	Supercell	2,040	1,058
4	MHA: UNITED SURVIVAL	KLab Inc.	1,198	1,198
5	Mythic Survivors	PIXERY BILGI TEKNOLOJILERI ANONIM SIRKETI	878	800
6	Flex City: Online RP Car Game	Jarvi Games Ltd	859	530
7	超自然行动组	Giant Network	721	623
8	Zombie Infinity	kamasu.jp Inc.	696	0
9	Tomb Busters	Giant Games, Inc.	675	627
10	Marvel Contest of Champions	Kabam Games, Inc.	660	179
11	Naruto Mobile	Shenzhen Tencent Tianyou Technology Ltd	448	420
12	Monster Hunter Now	Niantic, Inc.	446	320
13	Sonic Forces: Run Battle Game	SEGA	381	255
14	Gore Town Online Multiplayer	Edy Geldman	379	150
15	CookieRun Classic	Devsisters Corp.	362	293
16	Astro Arena: 3vs3 Battle PvP	KRAFTON Inc	344	245
17	Archero 2	HABBY	309	26
18	Endless Puncher	Rollic Games Oyun Yazilim ve Pazarlama Anonim Sirketi	303	284
19	HUNTER×HUNTER NEN×SURVIVOR	Bushiroad Inc.	303	139
20	Shadow Fight 4: Arena	Nekki Limited	303	101

Zombie Infinity was the only title in either store's top 20 that added no new ads in August — all 696 of its active ads had been in delivery since before the window opened. KLab's MHA: UNITED SURVIVAL, by contrast, launched its entire iOS active count (1,198 of 1,198) as new ads.

7. Cross-platform: four titles in both top 20s

Four games appeared in the top 20 on both stores, led by Supercell's Brawl Stars in third place on each.

Game	Android rank	iOS rank
Brawl Stars	3	3
MHA: UNITED SURVIVAL	11	4
Mythic Survivors	14	5
Sonic Forces	20	13

Brawl Stars held the same third-place position on both stores, and both MHA: UNITED SURVIVAL and Mythic Survivors reached the iOS top five while staying inside the Android top 20. Sonic Forces also ran two listings — PvP Race on Android and Run Battle Game on iOS.

Data notes. All figures come from CreativeScope and cover August 1–31, 2026, Android and iOS combined unless noted. Active ads are ads in delivery during the window; new ads are ads first seen in the window. Average run time is the mean days in delivery per ad. Creative-age bands are derived from average run time; "old ads" means 30 or more days in delivery. Region figures are creative counts. Monthly comparisons are against July 2026. Game titles are shown as they appear in the ad libraries; a few non-English store listings are given under their common English release names. Source figures quoted in units of 10,000 ads have been converted to K.

Track the category yourself

CreativeScope tracks mobile game advertising across genres, stores, and regions with monthly rollups like this one, plus per-game teardowns on the CreativeScope blog. To pull the same category, store, and region breakdowns for your own competitive set, start from the CreativeScope platform.

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