The Cozy Florist: A Cozy Flower Shop Game With a Ruthless Ad Machine — 6,939 Ad Plans in a Month
Riftsky Games' cozy flower-shop sim ran 6,939 ad plans in 30 days and built an 84% video library. A read of its plan structure, formats and exclusive markets.
Daniel Brooks
Creative Strategy Analyst
Published
Updated
A flower-shop simulation sounds like the gentlest genre in mobile gaming — watering can, flower beds, a cozy storefront. The ad account behind The Cozy Florist does not run that way. Riftsky Games' title, live since late November 2025, put 6,939 ad plans into tracked delivery in the last 30 days alone, routed almost all of them through Meta placements, and carved out exclusive plan pools for exactly four countries: the United States, Japan, Germany and the United Kingdom. The structure of one of the hardest-working ad accounts in the simulation category, read from the outside.
Key takeaways
- The volume is monthly, not lifetime. 6,939 ad plans and 2,291 creatives were tracked in a single 30-day window for a title that has been live for about ten months. This is a standing machine, not a launch push.
- Roughly half the library is recycled. 1,116 of 2,291 creatives carry a reuse flag, so about every other creative in the window was a rerun rather than a new cut.
- The Meta bet is near-total. Facebook and Instagram each cover 93.98% of ad plans; Threads adds 52.47% and Messenger 40.47%. Google's Admob sits at 4.94%. TikTok, YouTube and the DSPs are rounding errors.
- Broad coverage, narrow exclusivity. The target lists reach 66 markets, but the four biggest exclusive-plan pools — the US (638), Japan (490), Germany (427) and the UK (370) — together hold about 1,925 exclusive plans. Spain shows the other side of the design: 225 plans cover it, exactly 1 is exclusive to it.
- This is a read of plan structure, not of results. Coverage shares are multi-attribution and do not sum to 100%; nothing here describes spend, budget or conversion outcomes.
What the game is
The Cozy Florist is a simulation title from developer Riftsky Games, publicly listed with a release date of November 28, 2025 on the App Store and a public download label above one million. The store listing files it under simulation and management, with garden-growing and flower-shop operation tags — the player runs a small flower business from planting to selling.
That framing matters for one reason only: it makes the ad account surprising. Cozy management games are not the genre where you expect to find one of the largest sustained plan volumes CreativeScope tracks in the category. The article first reads the delivery structure — how many plans, on which placements, aimed at which markets — and then reads the video library itself: which formats the 1,924 video creatives come in, how long they run, and what the five highest-exposure cuts actually show on screen.
The tracked window
CreativeScope tracks two store editions of the title. The numbers in this article are from the App Store edition unless noted; the Google Play edition is used as a cross-check at the end. The window is August 17 through September 16, 2026.
| Signal | App Store edition | Google Play edition |
|---|---|---|
| Creatives tracked | 2,291 | 2,056 |
| Ad plans tracked | 6,939 | 7,104 |
| Creatives carrying a reuse flag | 1,116 (48.7%) | 1,003 (48.8%) |
| Facebook / Instagram coverage | 93.98% each | 96.54% each |
| Markets in the target lists | 66 | 53 |
| Lifetime estimated exposure (creatives active in window) | 107.4M | 110.2M |
Estimated exposure is a relative delivery-scale signal, not a platform-reported impression count. Ad plans are tracked records, not spend, budget, or conversion outcomes. Country and placement coverage counts are overlapping (multi-attribution) and do not sum to a total.
A standing build, not a launch spike
Titles documented in this series usually show one burst and a tail. The Cozy Florist shows something closer to factory output: new ad plans land in the hundreds on scattered days across the whole month, with no single day carrying the window.
| Date | New creatives | New ad plans |
|---|---|---|
| Sep 7, 2026 | 207 | 405 |
| Aug 18, 2026 | 77 | 472 |
| Sep 11, 2026 | 89 | 391 |
| Aug 20, 2026 | 68 | 351 |
| Aug 24, 2026 | 101 | 304 |
| Sep 3, 2026 | 83 | 295 |
Every one of the top activity days produced between roughly 290 and 470 new plans, and they are spread from August 18 to September 11. Combined with the 48.7% reuse rate, the shape is consistent: a continuous build of new plan records, half of it carrying forward material that already exists.
Channel structure: Meta, then a cliff
Placement coverage for the App Store edition, as a share of the 6,939 ad plans:
Coverage shares are overlapping (multi-attribution) and do not sum to 100%. The Google Play edition runs the same shape even tighter: Facebook and Instagram at 96.54% each, Threads at 71.27%, Admob at 1.14%.
Every Meta-owned surface — Facebook, Instagram, Threads, Messenger, Audience Network — appears in the top five coverage slots. Google's own Admob network covers 343 plans, about one in twenty. The non-Meta open web (Applovin, YouTube, TikTok, and Mintegral on the Play edition) is present but marginal. Whichever store edition you look at, the placement map is effectively a Meta map.
Where the exclusive plans live
The target lists reach 66 markets, but exclusivity — plans whose delivery-country set is a single market — concentrates hard. Top markets by exclusive-plan count, App Store edition:
Bar length is scaled to the US exclusive count (638). Coverage is multi-attribution; exclusive means the plan's delivery-country set equals that single market.
The top four exclusive pools — the US, Japan, Germany and the UK — together hold about 1,925 exclusive plans, and the next market on the list (Thailand, 221) is not close. The interesting contrast is Spain: 225 ad plans include it in their target lists, but only 1 plan is exclusive to it. Most markets are reached through multi-country plans; the single-market treatment is reserved for a short list of high-value geographies, and the US sits at the top of it with 638 of its 679 covered plans being US-only.
The video library: 84% video, three shapes, long runtimes
The plan structure described above is carried almost entirely by video. In the window, 1,924 of the 2,291 tracked creatives (84%) are video files; 355 are static images and the remaining 12 are playables. Because one ad plan can carry several creatives, the overlap is expressed as attribution: video creatives sit on 6,232 of the 6,939 tracked ad plans (89.8% of plan attributions).
The videos themselves do not standardize on one shape. Across the 1,924 video creatives:
Share of the 1,924 video creatives in the window, App Store edition. Counts by orientation sum exactly to the video total.
Count and exposure tell different stories here. Among the 50 highest-exposure video creatives in the window, 39 are portrait, only 8 are square and 3 are landscape — the square and landscape libraries are numerous but sit lower in the exposure ranking. The landscape cuts that do rank lean toward a specific market set: their target lists concentrate on the US, Japan, the Philippines, Thailand and Turkey, while the square cuts skew toward Germany and the UK.
Runtime runs long for a feed format. Across the same top 50:
| Delivered runtime | Video creatives (of top 50) |
|---|---|
| Under 20 seconds | 3 |
| 20–30 seconds | 14 |
| 30–40 seconds | 15 |
| 40–50 seconds | 10 |
| 50 seconds or longer | 8 |
Two-thirds of the highest-exposure cuts run 30 seconds or more, and the longest reach 57–58 seconds. Where the plan side of this account is a Meta story, the exposure side of the video library is not: 22 of the top 50 cuts run on Meta surfaces, but 17 run on Applovin — each of those linked to a single ad plan, a network that covers under 1% of the account's plans — and 11 run on Admob. The single most-exposed creative in the entire library, at 2.02 million in lifetime estimated exposure, is a 9:16 HD cut that has been running on Applovin since May 3.
The copy layers follow the same market-scoped logic. Meta cuts carry title and body pairs in multiple language sets (English, Japanese, Dutch and Spanish appear across the tracked records), one Spanish pair — “¡Pruébalo!” / “Juega y gana flores de verdad” — runs against twelve mostly Spanish-speaking markets, and 13 of the top 50 cuts arrive in the tracked record with dynamic template tokens ({{product.name}}) in the title and body fields rather than rendered text.
Creative Spotlight: five cuts from the top of the video library
The five creatives below were selected as the highest-exposure video cuts of the window, one from each structural bucket the data defines: the single most-exposed cut in the library, the Meta cut linked to the most ad plans, the highest-exposure Admob portrait cut, the highest-exposure landscape cut, and the highest-exposure square cut. All five were downloaded, decoded, and reviewed frame by frame at six timestamps each before the descriptions below were written.
Spotlight 1 — The shop-loop trailer (highest exposure in the library)
Hook (0–3s): a cutaway greenhouse interior where a finger taps a stepped glass conveyor feeding rolls of cut red roses down into the shop, garden arches visible outside. Body: the game's own isometric interface throughout — a LVL 12 badge and a resource bar reading 500 cash, 34 roses, 12 flowers and 50 gems sit on screen from the second scene onward; the florist character restocks displays, customers queue at a checkout counter with a cash register, and the conveyor doubles as a cash pickup line with tiles labeled 250 and 750. End card: the game logo over the storefront cast, with the line “Play to Win real flowers!” and a gift-code strip reading COZY666 COZY888 COZY999. Copy: interface strings plus the end-card promise; no ad-specific narration. Estimated exposure: 2,020,866. Takeaway for UA teams: the most-exposed creative in the account does not run where the plans are. It is a single-plan Applovin cut that has been live since early May, and its pitch is the shop-management loop itself plus a physical-reward promise with live-looking gift codes.
Spotlight 2 — The Meta workhorse, linked to 70 ad plans
Hook (0–3s): the same greenhouse rose-conveyor opening as Spotlight 1, this time with the florist character standing on a marked tile in the shop. Body: the identical management loop — restocking, checkout queues with suited customers, cash tiles labeled 250 riding the conveyor, flower crates and vase displays. End card: the same “Play to Win real flowers!” card with the same three gift codes as Spotlight 1, frame for frame. Copy: the tracked title/body pair runs “Try it now!” / “Create your own secret garden” across language sets that include English, Japanese, Dutch and Spanish. Estimated exposure: 363,352. Takeaway for UA teams: this is the volume end of the same creative family — one footage package and one end card, multiplied across 70 ad plans on every Meta surface, which is how a 363K-exposure cut ends up carrying a fifth of the account's plan links.
Spotlight 3 — The framed Google cut that counts up to 765
Hook (0–3s): a cinematic, non-interface scene in the rain — a red-haired florist in an apron clutching a bouquet next to a man holding an umbrella, shot like a film still rather than gameplay. Body: the cut moves into a framed ad layout — the game logo banner pinned at the top and a yellow PLAY NOW button pinned at the bottom of every frame — around top-down shop gameplay in which a coin counter climbs from 0 to 765 while customers queue and staff arrange flowers, and a golden reward burst washes over a workbench. End sequence: an outdoor farm view with a greenhouse and rows of red, pink and yellow tulips under a progress bar. Copy: the persistent PLAY NOW button; no burned-in captions in the frames reviewed. Estimated exposure: 522,550. Takeaway for UA teams: the long-form Google cut tells its story with a counter — zero to 765 in on-screen currency — inside a permanent ad frame, a different grammar from the Meta cuts, which let the raw interface fill the frame.
Spotlight 4 — The only landscape cut that ranks, built for five markets
Hook (0–3s): a multi-panel landscape layout — portrait-scene columns sitting side by side under the game logo, with a yellow PLAY NOW button fixed at the bottom center. Body: the panels cycle through three parallel scenes: a winter-styled farm with white-blooming beds and a water wheel, the familiar flower-shop interior with browsing customers, and a darkened greenhouse at night; a bottom icon strip with category labels sits under the panels in several frames. End sequence: the panel rotation continues to the last reviewed frame at t=47.4s; no separate end card appears in the six frames reviewed. Copy: the persistent PLAY NOW button and the icon-strip labels. Estimated exposure: 459,390. Takeaway for UA teams: landscape is 22% of the video library by count but only 3 of the 50 highest-exposure cuts — and this one exists almost entirely for one market block, running exclusively against five Spanish-speaking markets in a format no portrait cut uses.
Spotlight 5 — The square cut with Turkish rails and a live-action opener
Hook (0–3s): a square frame with promotional side rails — “Relax and grow flowers stress-free” beside a character holding roses, and a store search pill reading “The Cozy Florist” — around a center column that opens on live-action footage of a plastic bottle lying on a pavement, not on the game. Body: the center column cuts to the shop-management loop: checkout queues, cash tiles labeled 250, conveyor-delivered roses and the same suited-customer lineup the Meta cuts use. End card: a fully Turkish card — Çiçek Ekmeye Başla, Gerçek Çiçekler Evine Gelsin — over a woman holding a bouquet against a mountain backdrop, with App Store and Google Play badges. Copy: English rails, Turkish end card. Estimated exposure: 373,773. Takeaway for UA teams: the square format that makes up a third of the video library shows up here as market-scoped packaging — one localized end card, one two-market target list, and a live-action opener bolted onto footage the portrait cuts already carry.
Set side by side, the five cuts share one library and split it three ways: the Meta workhorses multiply a single footage package across as many plans as possible, the Google cuts re-frame the same loop inside permanent ad furniture with counters and buttons, and the Applovin and market-scoped cuts trade plan count for a physical-reward promise. Every description above is limited to what the tracked copies show on screen.
CreativeScope take
Cover 66 markets with multi-country plans, keep the plan volume in the thousands every single month, recycle about half of the creative library, run everything through Meta placements — and reserve roughly 1,925 single-market plans for the US, Japan, Germany and the UK. The video library behind those plans is just as deliberate: 84% video, three shapes deployed by market block, and one footage package multiplied across dozens of plans. The cozy storefront on the billboard hides one of the most systematic delivery structures in the simulation category. Whether it works is a question the tracking data cannot answer; how it is built is written all over the plan lists and the video files themselves.
Related reading
- Quarantine: Sporefall Ads: One Day, 86 Creatives, One Copy — a launch-week account that made the opposite volume choice.
- Age Reign: Rising Ads: How 37GAMES Soft-Launched a 4X SLG — the same six-market soft-launch structure, read the week before.
- Mobile Game Advertising Monthly Report: August 2026 — where simulation sits against the rest of the tracked market.
Check any title's plan structure
Run this read on your own competitive set
Every number in this article comes from a plan-structure query: creatives, ad plans, placement coverage, market coverage and exclusive-plan counts for a date window you choose. CreativeScope tracks live ad delivery across 15 channels and 53 markets, updated hourly, so the same read works for the titles your team is actually competing with.
Connect CreativeScope MCP to pull plan structure into your own workspace, or browse more breakdowns on the blog.
FAQ
How many ad plans did The Cozy Florist run?
CreativeScope tracked 6,939 ad plans and 2,291 creatives on the App Store edition in the 30 days from August 17 to September 16, 2026. The Google Play edition returns 7,104 ad plans and 2,056 creatives for the same window.
Which ad platforms does The Cozy Florist use?
Almost entirely Meta placements. Facebook and Instagram each cover 93.98% of the tracked ad plans, with Threads at 52.47% and Messenger at 40.47%. Admob accounts for 4.94%, and Applovin, YouTube and TikTok sit below 1% each. Coverage is multi-attribution, so these shares cannot be read as budget allocation.
Is The Cozy Florist still running ads?
Yes. In the tracked window the account added new ad plans on most days, with six days above 290 new plans. That is continuous delivery activity, not a completed campaign, and the data does not show whether the spend behind it is increasing or holding steady.
Data notes
All figures come from CreativeScope and cover the window August 17 – September 16, 2026 on the App Store edition of The Cozy Florist (Google Play shown as a cross-check). Creatives and ad plans are tracked records counted once per game and material, and once per game and ad plan; they are not spend, budget, installs, conversions, CPI or ROAS, and nothing here supports a causal or performance claim.
Country and placement figures describe ad-plan target coverage, which is multi-attribution: one plan can list several countries and several placements, so shares overlap and do not sum to 100%. “Exclusive” means a plan's target-country list contains exactly one market. Lifetime estimated exposure is a relative delivery-scale signal for creatives active in the window, not a platform-reported impression count. Release date and download label are taken from the public store listing.
Format counts come from the same tracked records: 1,924 video, 355 image and 12 playable creatives, with orientation counts summing exactly to the video total. The top-50 runtime and orientation observations describe the 50 highest-exposure video creatives in the window and should not be projected onto the full library. Language and copy fields are the tracked title/body records; 13 of the top 50 carry unrendered template tokens in those fields.
The five spotlight creatives were downloaded, decoded, and reviewed frame by frame at six timestamps each (3%, 18%, 36%, 55%, 74% and 94% of delivered duration) before their descriptions were written. Video, poster and copy details come from the tracked delivery copies; spotlight selection follows exposure and structural role, not measured performance, and no description extends beyond what the reviewed frames show.
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