CreativeScope

Strategy Game Advertising Monthly Report: August 2026

CreativeScope's August 2026 strategy game ad report: 602.9K active ads, Total Battle leading Android, top-20 rankings, creative age, and regional demand.

Daniel Brooks

Creative Strategy Analyst

Published

Updated

CreativeScope's August 2026 monthly report on strategy game advertising: 602.9K active ads across Android and iOS, the top 20 titles on each store, format mix, creative age structure, and regional demand.

602.9KActive ads, August 2026 (up 6.9% from July's 563.9K)
18.2 daysAverage ad run time (down 2.3 days from July's 20.5)
58%Share of ads in delivery for 7 days or fewer (347.1K ads)

1. The headline numbers

Strategy was the largest of the major genres by ad volume in August. Active ads grew 39.0K month over month while average run time fell 2.3 days to 18.2 days, so the bigger August base also cycled faster.

MetricAugust 2026July 2026Change
Active ads602.9K563.9K+6.92% (+39.0K)
Average run time18.2 days20.5 days−2.3 days (−11.22%)

2. Format mix: playables up 43%

All three creative formats increased in volume. Video remained the dominant format at 80.9% of active ads (82.5% in July), images rose to 16.6%, and playables climbed from 1.9% to 2.5% of the mix.

FormatJuly 2026August 2026Change
Video465.3K (82.5%)487.5K (80.9%)+4.77%
Image88.0K (15.6%)100.3K (16.6%)+14.00%
Playable10.4K (1.9%)15.0K (2.5%)+43.02%
Playable volume grew 43.02% month over month, from 10.4K to 15.0K ads, and image volume grew 14.00% — both faster than video's 4.77%.

3. Creative age: 58% of ads were a week old or less

Ads in delivery for seven days or fewer accounted for 58% of active strategy ads (347.1K). Ads that had run 30 days or longer made up 14% of the total, on par with the 15–29-day band.

0–7 days58% · 347.1K
8–14 days15% · 90.1K
15–29 days14% · 81.8K
30+ days14% · 83.6K

Share of active strategy ads by run-time band, August 2026. Bars are scaled to the largest band. Shares are rounded to whole percentages and sum to 101%.

4. Regions: North America leads Western Europe by 20.1K

North America led all regions with 220.3K creatives, 20.1K ahead of second-place Western Europe (200.1K). Southeast Asia and East Asia were separated by just 143 ads in third and fourth, with Central Europe completing the top five.

North America220.3K
Western Europe200.1K
Southeast Asia190.8K
East Asia190.7K
Central Europe185.5K

Strategy creatives by region, August 2026, top five regions shown. Bars are scaled to North America.

All 15 regions
RegionCreativesRegionCreatives
North America220.3KSouth America101.5K
Western Europe200.1KAll other regions95.4K
Southeast Asia190.8KAfrica84.2K
East Asia190.7KSouth Asia58.3K
Central Europe185.5KCentral Asia54.6K
Southern Europe152.2K
Eastern Europe143.4K
Northern Europe133.3K
Middle East132.6K
Australia & New Zealand124.4K

5. Android top 20

Scorewarrior's Total Battle: War Strategy led the Android ranking with 10.6K active ads, 7.9K of them new in August. Century Games placed three titles in the ranking — Kingshot (4th), Lordrush (5th), and Whiteout Survival (19th) — and IGG placed three more: Doomsday: Odysseus Returns (2nd), Lords Mobile x Transformers (7th), and Fate War (12th).

#GamePublisherActive adsNew adsNew %
1Total Battle: War StrategyScorewarrior10.6K7.9K75%
2Doomsday: Odysseus ReturnsIGG.COM8.9K6.9K78%
3Tiles Survive!FunPlus International AG7.5K6.3K84%
4KingshotCentury Games PTE. LTD.6.9K4.7K68%
5LordrushCentury Games Innovation Pte. Ltd.5.6K4.8K86%
6Savage Survival: Jurassic IslePhantix Games5.3K4.0K75%
7Lords Mobile x TransformersIGG.COM5.0K3.3K66%
8亂世美人傳PLAYNEST LIMITED4.8K4.4K92%
9Rise of Kingdoms: Lost CrusadeLilithGames4.7K3.9K83%
10The Grand MafiaPhantix Games4.6K4.0K87%
11CookieRun: KingdomDevsisters Corporation4.4K4.2K95%
12Fate WarIGG.COM4.4K4.2K95%
13Tower War – Tactical ConquestSayGames Ltd4.3K3.4K79%
14War VowSTARFOX GAME4.0K3.6K90%
15MA 2 – President Simulator PROOxiwyle Inc3.9K2.3K59%
16Kingdom Clash – War army gamesCASUAL AZUR GAMES3.9K2.8K72%
17Plants on Fire: Clash & DefendNuverse Games3.7K3.0K81%
18Last Asylum: Plague37GAMES GLOBAL3.7K2.4K65%
19Whiteout SurvivalCentury Games PTE. LTD.3.7K2.5K68%
20Mob ControlVOODOO3.7K2.9K78%

Multiple titles in this ranking: Century ×3IGG.COM ×3Phantix ×2

Bars in the active-ads column are scaled to the top title in this ranking; New % is new ads as a share of active ads.

Four Android top-20 titles — 亂世美人傳 (92%), CookieRun: Kingdom (95%), Fate War (95%), and War Vow (90%) — refreshed nine-tenths or more of their active ads within August.

6. iOS top 20

Savage Survival: Jurassic Isle led the iOS ranking with 4.8K active ads, 3.8K of them new in August. It is listed under Phantix Games on Android and Yotta Games on iOS. Lordrush followed at 4.2K, giving Century Games the number one game on iOS by listing and two of the top five.

#GamePublisherActive adsNew adsNew %
1Savage Survival: Jurassic IsleYOTTA GAMES PTE LTD4.8K3.8K79%
2Mafia City: War of UnderworldPhantix Games4.6K3.5K76%
3Game of Thrones: DragonfireWarner Bros.4.3K2.8K65%
4LordrushCentury Games Innovation Pte. Ltd.4.2K3.6K86%
5Total Battle: Strategy GameScorewarrior4.0K2.6K65%
6War VowPeachcat Online Co., Limited3.5K3.0K86%
7KingshotCentury Games Pte. Ltd.3.1K1.3K42%
8Heroes of History: Epic EmpireInnoGames2.6K2.1K81%
9Foundation: Galactic FrontierFunPlus International AG2.5K2.1K84%
10Doomsday: Godzilla x KongIGG SINGAPORE PTE. LTD.2.5K1.9K76%
11EMERGENCY HQ: firefighter gamePromotion Software GmbH2.3K2.1K91%
12Viking RiseIGG SINGAPORE PTE. LTD.2.3K0.9K39%
13War Inc: RisingFastone Games2.3K1.9K83%
14Overgeared Hero: Merge RPG5minlab2.2K0.9K41%
15Rise of KingdomsLilith Games2.2K1.7K77%
16Lords Mobile: Kingdom WarsIGG SINGAPORE PTE. LTD.2.1K0.6K29%
17Tiles Survive!FunPlus International AG2.1K1.5K71%
18Titan Rush: SurvivalGAME4FUN TECHNOLOGY LIMITED2.0K1.6K80%
19Warline: Sniper StrikePowerfantasy HK Limited1.8K1.2K67%
20Top War: Battle GameRiver Game HK Limited1.7K1.2K71%

Multiple titles in this ranking: IGG ×3Century ×2FunPlus ×2

Bars in the active-ads column are scaled to the top title in this ranking; New % is new ads as a share of active ads.

The top five iOS titles all refreshed 65% or more of their active ads within August. Lords Mobile: Kingdom Wars ran the leanest new-ad share in either top 20, adding 0.6K new ads against 2.1K active (29%).

7. Cross-platform: two games in both top fives

Total Battle and Lordrush were the two titles that reached the top five on both stores. Four games in total appeared in both top 20s.

GameAndroid rankiOS rank
Total Battle15
Lordrush54
Savage Survival: Jurassic Isle61
Kingshot47
Total Battle also ran two listings — War Strategy on Android and Strategy Game on iOS — and the iOS number one, Savage Survival: Jurassic Isle, ranked sixth on Android.
Data notes. All figures come from CreativeScope and cover August 1–31, 2026, Android and iOS combined unless noted. Active ads are ads in delivery during the window; new ads are ads first seen in the window. Average run time is the mean days in delivery per ad. Creative-age bands are derived from average run time; "old ads" means 30 or more days in delivery. Region figures are creative counts. Monthly comparisons are against July 2026. Game titles are shown as they appear in the ad libraries. Source figures quoted in units of 10,000 ads have been converted to K.

Track the category yourself

CreativeScope tracks mobile game advertising across genres, stores, and regions with monthly rollups like this one, plus per-game teardowns on the CreativeScope blog. To pull the same category, store, and region breakdowns for your own competitive set, start from the CreativeScope platform.

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