Last Echo Ads: A 346-Plan Bet on One Market
Last Echo ran 941 ad plans in the 30 days to September 23, 2026, and pointed 346 of them at one market. Inside its US-concentrated Meta-and-Admob buy.
Daniel Brooks
Creative Strategy Analyst
Published
Updated
For the 30 days to September 23, 2026, Last Echo bought like a single-market advertiser. 346 of its 409 US ad plans target the US alone — 84.6% of everything aimed at America, and more than a third of the game’s entire plan set. Meta’s four surfaces carry the coverage, Admob quietly carries the highest-exposure asset, and the creatives riding on top are number-gate hooks, not kingdom building.
Key takeaways
- Last Echo is a strategy hybrid from publisher Glaciers Game (package
com.sc.na.gp, more than 1 million installs). Public store trackers date its Google Play listing to roughly March 2026, so this is a mature product by the window we measured — not a launch spike. - The structure is concentration, not sprawl. The US absorbs 43.46% of plan coverage and produces 346 single-market plans; Mexico (94) and Brazil (87) are the only other markets with meaningful exclusive pools. France (108 plans covering it, 4 exclusive) and Germany (90 covering, 1 exclusive) are reached through shared, multi-country plans.
- All four Meta surfaces — Audience Network, Facebook, Instagram and Threads — show an identical 69.18% plan coverage — the footprint of one placement package bought across surfaces, not four separate strategies. Admob (30.71%) is the only independent network with real volume; YouTube has 14 plans and AppLovin a single one.
- Verticals rule the creative pool: 596 of 632 creatives are portrait video, most of them 30–60 seconds long, and there are zero playables in the window. The hooks are number-gate and merge-swarm scenes — coin rows labelled 10 and 100, pot stacks, watermelon grids — not base-building footage.
Data scope
This breakdown uses CreativeScope’s advertising record for Last Echo, developer Glaciers Game, over August 24 – September 23, 2026 (30 days). Every figure is deduplicated — each plan and each creative counts once: 632 creatives, 941 ad plans, 148 reinvested creatives and a 55.9 million lifetime estimated exposure for the creatives active in the window.
Three limits apply to every number below. First, country and network shares are target-coverage shares under multi-attribution: a plan can list several countries, so the shares overlap and never sum to 100%. Second, “exclusive” is a different measure — a plan whose delivery-country set contains exactly one market. Third, lifetime estimated exposure is a relative delivery-scale signal for creatives that were active in the window, not a platform impression count, and the tracked data contains no spend, installs, conversions or revenue. Nothing here says a market performed better than another; it says where the plans point.
The record’s own store fields are thin: the release-date field carries a placeholder value, so this article makes no launch-date claim. Public store trackers put the Android listing at roughly March 2026 with 1M+ installs and about 294,000 installs in the last 30 days (estimates, not platform figures).
A 346-plan bet: how the US plan set is built
Coverage tells you where a plan can appear. Exclusives tell you where it can only appear. For Last Echo, the gap between the two is the story.
| Market | Plans covering it | Plans exclusive to it | Exclusive rate |
|---|---|---|---|
| United States | 409 (43.46%) | 346 | 84.6% |
| Mexico | 133 (14.13%) | 94 | 70.7% |
| Brazil | 122 (12.96%) | 87 | 71.3% |
| United Kingdom | 213 (22.64%) | 69 | 32.4% |
| Canada | 87 (9.25%) | 24 | 27.6% |
| South Africa | 46 (4.89%) | 6 | 13.0% |
| France | 108 (11.48%) | 4 | 3.7% |
| Switzerland | 40 (4.25%) | 3 | 7.5% |
| Germany | 90 (9.56%) | 1 | 1.1% |
| Spain | 39 (4.14%) | 0 | 0% |
Two things fall out of this table. The US is not just the largest coverage market — it is the only one where exclusives (346) come close to coverage (409), at 84.6%. Everywhere else, plans are mostly shared: Germany is covered by 90 plans and appears alone in exactly one of them; Spain is covered by 39 plans and appears alone in none. And 346 US-only plans are 36.8% of the game’s entire 941-plan set, so more than one plan in three is aimed at a single country.
Teal bars: markets where most plans are shared. Orange bars: markets where most plans are single-country. Bar length reflects plans covering the market; the second number is the exclusive count.
Mexico is the second concentration
The exclusives do not scatter. Across the ten deepest markets, 634 plans are single-country — and 551 of them (86.9%) sit in the Americas: the US (346), Mexico (94), Brazil (87) and Canada (24). Mexico is the clearest second act: 133 plans cover it and 94 of those target only Mexico, a 70.7% exclusive rate that is nearly double the UK’s and more than twenty times France’s.
That pattern is consistent with a Spanish-language product running a separate acquisition spine from its English one, and the creative pool supports it: the localized cut reviewed in the Spotlight below swaps characters and props for a market-specific look while keeping the same scene template. Brazil behaves like Mexico (87 exclusive plans, 71.3% exclusive rate) but is reached by fewer plans overall (122). The rest of the map — the UK, France, Germany, Switzerland, Spain, South Africa — is campaign coverage: many plans, almost no single-market commitments.
One caveat before the numbers get over-read: a plan that lists one country is a targeting decision, not evidence of results. CreativeScope’s record does not carry country-level exposure, so the article can say where the plans point — and nothing about how they performed.
Channel structure: four Meta surfaces move as one
Eight named surfaces carry plans in the window, and the Meta layer is unusually uniform.
Plan-coverage share under multi-attribution; overlapping shares do not sum to 100%.
The four Meta surfaces reporting an identical 651 plans and 69.18% is what one asset-and-placement package looks like: the same plans bought into the same surface group, so a single decision puts Last Echo into Audience Network, Facebook, Instagram and Threads inventory at once. Messenger sits below them at 521 plans (55.37%), which in Meta’s own hierarchy is a placement subset rather than a separate network.
That leaves Admob as the only independent ad network with real weight, at 289 plans and 30.71% coverage. CreativeScope’s format-level queries make the split sharper: Admob carries all 25 image creatives in the window and 214 of the 596 portrait videos, while each Meta surface carries 381 portrait videos. YouTube (14 plans, 1.49%) and AppLovin (a single plan) are rounding errors in a 941-plan buy — the opposite of accounts that lean on independent networks for volume and use Meta as a coverage layer.
Creative formats: vertical video, one static family, no playables
The creative pool behind those 941 plans is narrow and consistent.
| Delivered format | Creatives | Ad plans | Share of the 632-creative pool |
|---|---|---|---|
| Portrait video (9:16) | 596 | 902 | 94.3% |
| Landscape video (16:9) | 14 | 14 | 2.2% |
| Square video | 0 | 0 | 0% |
| Static image | 25 | 25 | 4.0% |
| Playable | 0 | 0 | 0% |
Duration runs long rather than short: of 611 video creatives, 413 (67.6%) are 30–60 seconds, 177 (29.0%) run past a minute, 18 sit in the 15–30 second band and only 3 are shorter than 15 seconds. That distribution fits the number-gate template, which needs screen time to build its count before the payoff lands.
The 25 statics are an Admob-only family — 100% of image creatives run on that network — and their country coverage leans toward the UK (13 attributions), the US (9), South Africa (9) and Mexico (8). The 14 landscape videos are even more US-weighted: 13 of their 25 country attributions are US. And there are no playables at all — unusual at this scale, since interactive formats are normally where a mid-core title tests a hook first. Here the entire test surface is video.
Creative observations: number gates, not kingdom building
Frame review of the window’s highest-exposure creatives turns up a consistent template family that has little to do with the game’s castle-and-alliance pitch. The recurring vocabulary: cartoon swarm units wearing damage numbers (−18, +16), rows of coins labelled 10 and 100, stacked clay pots that reform into walls, watermelon grids with ?99 multiplier buckets, candy-striped spirals, red and violet vortices, and reward barrels marked with question marks. The ground alternates between a flat green field and a desert map dotted with cacti and cut stumps. There is no base-building footage, no alliance screen and no store badge in any of the cuts reviewed.
The copy layer is equally minimal. Across the highest-exposure Meta cluster the only two English strings attached in CreativeScope’s record are “Harder than you think” and “Warning! You’re about to get hooked!” — both challenge lines pointed at the viewer rather than product descriptions. The store listing leans the other way, leading with one-handed combat, gate choices and army building before it reaches castle construction.
The pool is also heavily templated. Many entries in the top-heat list are near-identical variants of the same master, carrying between 2 and 10 related ad plans each; the single creative behind our Spotlight 5 is wired to 10 plans, and the family behind Spotlight 4 to 7. In a 632-creative window, the number of genuinely distinct scenes is far smaller than the creative count suggests — creative volume and creative variety are two different numbers.
Delivery cadence: steady, with no single spike
There is no launch-day burst in this window. The busiest seven days are tightly clustered, and the biggest single day — September 11 — added 56 creatives and 57 plans, just 6.1% of the window’s total plans.
| Date | New creatives | New ad plans |
|---|---|---|
| Sep 11, 2026 | 56 | 57 |
| Aug 31, 2026 | 34 | 59 |
| Sep 10, 2026 | 44 | 47 |
| Sep 20, 2026 | 39 | 44 |
| Sep 8, 2026 | 32 | 35 |
| Aug 25, 2026 | 24 | 33 |
| Sep 21, 2026 | 27 | 27 |
Plans outnumber creatives on most of these days — 59 plans from 34 creatives on August 31, 33 from 24 on August 25 — which is the signature of re-cutting existing assets into new plans rather than shooting fresh material. Combined with a 23.4% reinvestment rate, it describes a working library in continuous rotation: same scenes, new plan shells, aimed mostly at one market.
Creative Spotlight: five cuts, two networks
The five creatives below were reviewed frame by frame against the delivered files. They span both networks that matter here — Meta’s surface group and Admob — and cover one static, one localized merge cut, one pot-stacking build cut and two swarm-battle cuts.
Spotlight 1 — The highest-exposure asset is a static on Admob
What it shows. A hammer-wielding hero stands at the centre of a glowing golden shield-spiral on flat desert ground, ringed by small red devils. Damage counters (−18) float over the swarm in four places, x2 coin bubbles dot the field, three barrels stamped with question marks sit to the right, and a red vortex at the top of the frame holds a second character inside it. Cacti and cut stumps mark the arena edges. There is no interface, no logo and no call to action in the frame.
Takeaway. The single highest-exposure creative in the window is not a Meta asset but an Admob static, and it is pure hook: a swarm, a shield, escalating numbers. It has run for six weeks on a single plan while hundreds of Meta plans cycled behind it — in a market-concentrated buy, the long-running workhorse can sit on the network you’d least expect.
Spotlight 2 — The pot-stacking build cut (Admob, 33s)
Hook (0:02–0:07). A radial fire burst erupts across a field already filled with stacks of clay pots at 0:02, and as the burst settles at 0:07 a glowing counter marked “5” takes shape at the centre of the field — the count arrives before the gameplay does.
Body (0:12–0:26). The pots reorganise into a wall around the counter at 0:12; by 0:17 a small miner character has appeared in a canyon of pots, hammering at one with green sparkles; at 0:21 the stack overflows and a “1” marker appears; at 0:26 the camera pushes into a character lifting a slab beside the growing pile.
Payoff (0:30–0:33). A large cracked pot shows a “55” counter with dust blowing off it, ending on the count rather than on a product shot.
Takeaway. The count climbs 5 to 55 across half a minute with no combat, no army and no castle — the template’s whole promise is arithmetic, and the ad trusts you to connect it to progression. Think of it as Spotlight 1’s static stretched across thirty seconds.
Spotlight 3 — The localized merge cut (Admob, 38s)
Hook (0:02–0:09). At 0:03 a muscular figure sits locked inside a golden cage with a “996” counter floating above it, while a candy-striped red-and-white spiral coils through the frame; by 0:09 the scene has cut to a grid of watermelons stamped with “?99” multiplier buckets and a figure in a white robe and headdress standing among them — the only market-specific character dressing in the set we reviewed.
Body (0:14–0:26). A green field filled with “99” buckets and a purple void at 0:14; the striped spiral sweeping the field at 0:20; a bearded character standing inside a red candy ring above a purple hole at 0:26, holding the same merge-grid composition.
Payoff (0:32–0:38). The field flips to a grey map with a yellow ring and a boulder-like object at 0:32, then a mushroom-cloud spiral fills the frame at 0:37 as a character climbs a ladder of “?99” piles.
Takeaway. This is the template from Spotlight 2 with the props swapped: watermelons instead of pots, a caged strongman instead of a miner, a robed character instead of an armored one. The “?99” bucket grid and the costume change suggest the localization was handled inside the scene — and it runs on Admob across 19 markets, the widest footprint of the four cuts reviewed.
Spotlight 4 — The US-and-Canada-only Meta cut (highest video exposure)
Hook (0:02–0:15). Coin stacks stamped with “10” and “100” pour across a green field at 0:03 as a figure sweeps them forward; by 0:09 the coins have arranged themselves into a spiral train of “7” coins, a “+16” bubble floats up, and a small wizard fires a crescent projectile. Multipliers arrive before any enemy does.
Body (0:21–0:34). A violet void opens with a dark figure inside it at 0:21; a spinning multi-coloured vortex resolves at 0:27; and an armored knight bearing an eagle emblem lands with a “200” counter at 0:28, followed by a gold-armored hero fighting under a “210” counter at 0:34.
Payoff (0:39–0:41). A “5” counter sits over armored units at 0:39 as the unit count resets, and the cut ends inside a rainbow spiral vortex with a boss silhouette at 0:41.
Takeaway. This is the cut that matches the market story exactly: the highest-exposure video in the game’s Meta pool, attached to seven plans, and delivered only into Canada and the US. Its on-screen copy in CreativeScope’s record is the challenge line “Harder than you think” with the body text “Warning! You’re about to get hooked!” — no features, no offer, just a dare placed in front of the market the account is concentrating on.
Spotlight 5 — The 69-second evergreen for the Americas
Hook (0:04–0:15). A desert map opens at 0:05 with a seated fighter and a column of “x3” multiplier bubbles trailing down the left side; by 0:15 a small cart and a black-haired figure trade fire effects in the dust, keeping the multipliers on screen.
Body (0:25–0:46). A blue tile grid carries “x3” bubbles and a “100” counter at 0:25 with a pink-haired character beside a wooden door; a treasure chest sits on a desert path at 0:35 among rows of “x3”, “x32” and “x99” bubbles lining a trench; at 0:46 the ground turns green around a purple void and a red-haired character with green gem clusters.
Payoff (0:56–1:09). Purple gem rows and a crescent shot at 0:56, then a red spiral vortex swallows the frame at 1:05 with the same character inside it — the longest cut in the reviewed set, ending on the vortex the other cuts also close on.
Takeaway. At 68.9 seconds and 10 related plans this is the evergreen of the pool: long, multi-scene, and kept in rotation across the Americas through August 27. It is also the clearest illustration of the concentration logic — a single asset family serving the US, Canada, Mexico and Brazil while the rest of the map receives shared plans.
One deduplication note for anyone re-running these queries: an Admob cut delivered August 14 – September 13 (294K exposure, 1 related plan) turned out to be frame-identical to Spotlight 2 — a 32×32 grey fingerprint comparison returned a mean absolute difference of 3.3 against 34–55 for every other pair, and the seven sampled frames line up one-to-one. It was dropped from the set rather than presented as an independent creative.
CreativeScope take
What is worth copying here is not the creative — it is the plumbing. Last Echo runs a hybrid product and buys it like a focused one: one market taking 346 of its 409 US-covered plans, two secondary pools in Mexico and Brazil at ~70% exclusive rates, a single Meta placement package covering everything else, and Admob taking the static and a quarter of the video load for inventory the surface group cannot reach. Nine hundred and forty-one plans sound like sprawl; the exclusive column says the opposite.
The second lesson is about creative supply. With 632 creatives, zero playables and a duration curve that lives at 30–60 seconds, this account is not testing formats — it is testing counts. Every top-exposure asset we reviewed is a number going up on a flat field, and the only copy that travels with the biggest Meta cluster is a dare. If you’re building a hook library for a strategy hybrid, the question this account raises is simple: do your first three seconds sell progress or sell systems? This one sells progress — over and over, into one market.
Related reading
- Obsidian Knight RPG ads breakdown — the inverse structure: nine networks, 106 markets and seven exclusive plans in the whole footprint.
- Last Asylum: Plague ads breakdown — another concentrated buy, but built on two markets and a revenue milestone rather than one market and 346 single-country plans.
- The War for Survival ads breakdown — where Meta takes the coverage and a single ad network takes the exposure, the mirror image of Admob’s role here.
Every number in this breakdown is queryable in CreativeScope. Pull Last Echo’s live plan and creative counts, split them by market or network, and watch whether the US-exclusive pool keeps growing or starts spreading into Mexico and Brazil — the data refreshes hourly.
FAQ
How many ad plans is Last Echo running?CreativeScope tracked 941 active ad plans and 632 creatives for the game’s Android record (package com.sc.na.gp, developer Glaciers Game) between August 24 and September 23, 2026, with 148 creatives (23.4%) flagged as reinvested. Lifetime estimated exposure for the creatives active in that window is 55.9 million.
What does “US-exclusive” mean here?It means a plan whose delivery-country set contains exactly one market — in this case the United States. That is a different measure from coverage, which counts every plan that includes the US in its target list. In the window, 409 plans covered the US and 346 of them were exclusive to it, an 84.6% exclusive rate.
How concentrated is Last Echo’s advertising?346 US-only plans are 36.8% of the game’s entire 941-plan set. Across the ten deepest markets, 634 plans are single-country and 551 of those sit in the Americas: the US (346), Mexico (94), Brazil (87) and Canada (24). France and Germany are the opposite case — 108 and 90 plans cover them respectively, but only 4 and 1 are exclusive.
Which ad networks does it use?Eight named surfaces carried plans in the window. Meta’s four surfaces — Audience Network, Facebook, Instagram and Threads — each covered 69.18% of plans (651 plans apiece), Messenger 55.37%, Admob 30.71%, YouTube 1.49% and AppLovin 0.11%. Admob is the only independent network with real volume and carries all 25 image creatives in the window.
Does Last Echo use playable ads?No. CreativeScope’s format queries return zero playables for the window. The pool is 596 portrait videos (94.3% of creatives), 14 landscape videos and 25 static images, with 413 of the 611 video creatives running 30–60 seconds and 177 running longer than a minute.
Does a high number of US-exclusive plans prove the US performs best?No. CreativeScope’s record describes plan targeting, not country-level exposure or outcomes, and the tracked data contains no spend, installs, conversions or revenue. The exclusive count is evidence of where the account points its plans, which is the only claim this article makes.
Data notes
All plan, creative, network, market and format figures come from CreativeScope and cover August 24 – September 23, 2026 on the advertising record for Last Echo (developer Glaciers Game, package com.sc.na.gp, 1M+ installs). Country and network shares describe ad-plan target coverage under multi-attribution, so they overlap and do not sum to 100%; “exclusive” means a plan’s delivery-country set equals a single market, and format-level counts are attribution counts, which is why they can sum slightly above the 632-creative record total. Lifetime estimated exposure is a relative delivery-scale signal for creatives active in the window, not a platform-reported impression count.
The store release-date field for this record carries a placeholder value, so no launch date is claimed; the roughly March 2026 Google Play listing date and the install figures mentioned in “Data scope” come from public store trackers and are estimates. Spotlight descriptions are based on frame-by-frame review of the delivered creative files, with on-screen counters and copy transcribed as delivered; the deduplication check behind the Spotlight note used a 32×32 grey-frame fingerprint comparison. The featured cover is an AI-generated illustration with no in-game assets and no text.
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