Merge-2 Meets SLG: The Industry's New Default
A merge-2 colony sim, publishers queueing the genre, and puzzle studios feeding it from the other side: three separate signals pointing at one product shape.
Daniel BrooksMobile game creative intelligence, written down
Data reports, creative teardowns and UA notes — from what advertisers are actually running. For teams that build ad creative.
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The complete CreativeScope archive: creative intelligence reports, UA strategy, ad teardowns and focused market studies.
UK Ad Regulator Draws the Line for Game Ads
Four mobile game advertisers were ruled against on one day. The line drawn runs through interactive symbols on the screen, not through disclaimers below them.
Emma Lee
Fruit Days Ads: A New Cozy Game Goes Narrow and Deep
Fruit Days launched September 28 and spent six weeks buying nineteen markets, four of them deep. Nearly every plan aimed at Thailand aimed at nothing else.
Maya Chen
Royal Kingdom Ads: Same Studio as Royal Match, Opposite Playbook
Royal Kingdom ran 8,044 creatives and 13,656 plans in October on a channel mix nothing like its studio's Royal Match: Meta first, AppLovin second, Admob third.
Daniel Brooks
Boom Blast Ads: Fewer Ads, a Higher Chart
Boom Blast cut its October plan book 19.9% and still entered the US grossing chart: 63.4% US coverage, 10 US-only plans, AppLovin the only network that grew.
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