Monster Hunter Outlanders Ads: Console Hype, Mobile Blitz
Monster Hunter Outlanders went live on October 29 and sold itself the mobile way: 4,196 creatives, 4,487 plans, 92.8% on Admob, Japan on its own plan book.
Maya ChenMobile game creative intelligence, written down
Data reports, creative teardowns and UA notes — from what advertisers are actually running. For teams that build ad creative.
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The complete CreativeScope archive: creative intelligence reports, UA strategy, ad teardowns and focused market studies.
Multiplier Gates Did Not Start With Last War
Multiplier gates dominate mobile game ads in 2026, but they did not start with Last War. Where the mechanic came from, and what delivery data shows now.
Daniel Brooks
Meowdoku Ads: Six Months Old, 15,210 Creatives a Month
Meowdoku launched in April 2026 and shipped 15,210 creatives and 41,002 ad plans across 192 markets in October, with 4,762 of those plans targeting Japan alone.
Emma Lee
Block Blast! Ads: 21,066 Creatives, One Flat Plan Book
Block Blast! ran 21,066 creatives (+25.7%) on 28,127 plans (+3.6%) in October while attached exposure fell 14.9% — and one 14-second toy video still holds 1.11 billion of it.
Daniel Brooks
Brain Puzzle 2 Ads: Wide, Not Deep
Brain Puzzle 2: Logic Twist runs 1,274 ad plans on 427 creatives across 142 markets, with TikTok at 68.5% of the plan list — up from 2.2% a month earlier.
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