Sand Blocks Ads: Rollic's Friday Puzzle Factory
Sand Blocks: Drop Puzzle ships new creatives in Friday batches - 10 of 13 pulses landed on a Friday - all coded 60-second "chillest game of the year" cuts across 12 networks.
Maya ChenMobile game creative intelligence, written down
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Last Beacon Ads: An Ocean 4X Sold by AI Anchors
Last Beacon: Survival put 7,195 ad plans into delivery in 30 days - 75.4% on Facebook, exactly 5 on TikTok. AI presenters, cinematic oceans and a raft hook that isn't in the game.
Emma Lee
Foundation Ads: A Year In, A Second Wind
Foundation: Galactic Frontier turned one year old on Oct 21 and printed its yearly delivery peak (843 plans) that day. The Oct 4 - Nov 3 window: 1,369 creatives, 2,507 plans, 67.9% Meta, GB/FR leading.
Daniel Brooks
Clash of Clans Ads: One 6-Second Spot Owns Half the Month's Exposure
Clash of Clans put 1,832 creatives and 3,893 ad plans into delivery in October, and one 6.3-second meme spot holds 50.9% of its 1.66B exposures.
Emma Lee
WellDiver Ads: 29 Silent Days, Then a One-Day Global Blitz
WellDiver kept a two-creative Korean pilot for 29 days, then added 78 creatives and 176 ad plans in a single day on Oct 30, 98.9% of it on Meta.
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