Data reports, creative teardowns and UA notes — from what advertisers are actually running. For teams that build ad creative.
Data-led reporting on mobile game ad creatives, live rankings, formats and the advertisers setting the pace.
Two years after launch, Magic Sort! still runs 2,678 creatives and 5,912 tracked ad plans. Inside a veteran of the sort-puzzle boom: one dominant network, a five-market-spanning US lead, and a playable library that outnumbers its films.
Emma Lee
June's Journey: Hidden Objects still runs 1,583 tracked ad plans across 13 networks nine years after release. Inside a retro hidden-object buying machine.
Maya Chen
Foodie Pop! ran tracked ad plans 15 days before its App Store date, then daily plans stepped from 25 to 196, on a small video set that skips the usual networks.
Emma Lee
Sprunki Playground: Sandbox barely showed in ad tracking for six months, then booked 697 creatives on 1,118 ad plans in one month across 136 markets.
Daniel Brooks
Draft Showdown still runs 3,060 ad plans 18 months after launch: a Mexico-only pool near 700, a March film carrying the exposure, and a playable-heavy mix.
Maya ChenWhen we publish a new report, we can email it to you. You opt in when you grab your free API key - no separate newsletter, no fixed schedule.
Toggle it anytime in your account. Unsubscribe whenever.