
Easy Go Ads: A Small Entrant in the Arrow-Puzzle Boom
A tiny newcomer to the arrow-puzzle boom put 353 of 355 ad plans on AdMob in 31 days; Germany and Japan lead a 119-market spread with no US in the top ten.
Daniel BrooksData reports, creative teardowns and UA notes — from what advertisers are actually running. For teams that build ad creative.
Data-led reporting on mobile game ad creatives, live rankings, formats and the advertisers setting the pace.

A tiny newcomer to the arrow-puzzle boom put 353 of 355 ad plans on AdMob in 31 days; Germany and Japan lead a 119-market spread with no US in the top ten.
Daniel Brooks
A cat shooter that sat quiet for months turned September into a ramp: 2,930 ad plans in 31 days, 1,595 new creatives in two months, three markets bought alone.
Daniel Brooks
FunPlus' tile-survival 4X ran 10,758 ad plans in 31 days; its ten biggest markets fit a 531-plan band, and only Japan and the US are bought alone.
Daniel Brooks
Level Infinite's pixel-medieval 4X ran 2,339 ad plans across 72 countries in 31 days — and 809 of them target only Indonesia or the United States.
Daniel Brooks
Supercent's demolition-miner ran 243 creatives and 389 ad plans across 126 countries in 31 days, and 47 of its 115 US-covering plans name no other country.
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