Magic Defense Ads: The Co-op Hook, Market by Market
Magic Defense's 133 tracked ad plans each name one country, in four localized copy families built on a co-op hook - and its sister title buys differently.
Daniel BrooksMobile game creative intelligence, written down
Data reports, creative teardowns and UA notes — from what advertisers are actually running. For teams that build ad creative.
- 68
- reports
- Oct 2026
- latest
Data-led reporting on mobile game ad creatives, live rankings, formats and the advertisers setting the pace.
Shelter Defense Ads: The Zombie Tide Does the Selling
How Shelter Defense sells an apocalypse: a zombie-tide creative read, three registers, one Meta package and a US-Philippines launch press in 100 tracked plans.
Daniel Brooks
Overgeared Hero Ad Creatives: 1.8M Downloads in 3 Months
Inside the ad playbook behind Overgeared Hero's 1.8M downloads in three months: 1,480 tracked creatives, Meta-heavy delivery, and one 90-day playable.
Daniel Brooks
Last Echo Ads: A 346-Plan Bet on One Market
Last Echo ran 941 ad plans in the 30 days to September 23, 2026, and pointed 346 of them at one market. Inside its US-concentrated Meta-and-Admob buy.
Daniel Brooks
Obsidian Knight Ads: Early-2000s Browser RPG Aesthetics
Obsidian Knight RPG's ads borrow the visual grammar of early-2000s browser RPGs — and a Swedish studio runs them across nine networks: 242 plans in 30 days.
Maya ChenNew reports, in your inbox.
When we publish a new report, we can email it to you. You opt in when you grab your free API key - no separate newsletter, no fixed schedule.
Toggle it anytime in your account. Unsubscribe whenever.